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China Guitar Struggle For Industrial Upgrading
Guitar musical instruments from the West, with its rich product types, a variety of musical styles, convenient forms, as all kinds of music activities are an important member of the countries in the world music is generally respected, "with hands" Instrument . In the October visit to China (Shanghai) International Exhibition on musical instruments, most guitar stands are rated as "the most popular live stage poly" booth outside the exhibition hall on site demonstrations and stage performances have become all kinds of guitar products arena. With the "MADE IN CHINA" on the world market, the influence of constantly increasing, the Chinese guitar manufacturing industry during the harvest of short term effects of the expansion, but also began to experience a downturn and not suited to development of the industry, especially the foreign guitar manufacturer in China concerns about the degree continues to grow, so that the survival and development of China made guitar problem has become even more precarious. Same applies in the development of China's manufacturing industry of the common problems faced by China's guitar industries need to continuously upgrade the industry continued to develop the capacity to move in order to increase innovation and business value added products mainly for industrial upgrading to fight!
The concept of development to achieve industrial upgrading and updating
October 13 National Bureau of Statistics released data show that three quarters of China's national business climate index 124.4, picked up 8.5 points over the second quarter. Experts point out that business climate index continues to rise to the good trend that the economy has not changed, the economic recovery will speed up. However, the process of economic recovery remains uncertain factors, SMEs are not yet out of business difficulties, the need for more policy support. At the same time, three quarters of entrepreneur confidence index rebounded to 120.1, compared with the second quarter increased 9.9 points, 19 points Biyijidu increase. The outbreak of the international financial crisis on China's real economic growth, the impact of the current situation of economic revival, which basically is still manageable, but China has already begun the process of transformation of the mode of economic growth generated by the interference is difficult to predict. On the one hand, the economic crisis to the conventional economic, cultural and social life damage, on the other hand, in response to the crisis to implement specific policy measures, the world economic recession, especially the rise of trade protectionism, and so on, is bound in a more long years of economic growth pattern in the process of a negative impact on China. Compared with the economic crisis on the real impact of economic interests, its economic growth mode transformation effects, hazards may be greater, but also longer.
Chinese guitar manufacturing relatively long history of the development, production models and sales channels are relatively mature, the number of firms a greater extent. 80,90 in particular, of the last century era of reform and opening up policy, Chinese guitar manufacturing industry opened up a broad international market, guitar thriving manufacturing industry in the southeastern coastal areas, and to form a guitar as the center of Guangdong industrial clusters. These enterprises have their own brands, but more OEM production, product for export. At that time, guitar foreign products to enter the Chinese market a limited number of these guitars produced in Guangdong Province also became the domestic market Qiaoxiao products. Enter the new century, with China's position becomes ever more important instrument factory to Taiwan, and Japan, South Korea, business oriented joint ventures, wholly owned company became a guitar manufactured in China, an important part of guitar. The rising star is characterized by the advanced equipment, independent research and development, and more guitar oriented products, technical innovation and brand culture. With China's manufacturing cost advantage, these "outsider" to achieve glory in China's reconstruction. As in recent years, high speed development of industrial base in Shandong Tang Yu instruments, of which the vast majority of enterprises are all kinds of guitar, bass, speakers and related accessories for the main business, to form a new guitar industry cluster.
With other instruments like the manufacturing sector, with the guitar industry, the rapid expansion of the scale, lack of technological innovation and brand loss, excessive reliance on export markets and so on, started to affect the guitar manufacturing industry's healthy development. The second half of 2008, the global economic crisis in Europe and the United States market, to market demand quickly reduced the latent contradictions and practical problems a guitar industry had been launched to the Chinese onslaught. "Updating the concept of development to achieve industrial upgrading" has become a preferred destination for guitar industry, way out of the woods.
Maintain a price advantage to expand domestic market
China's future economic trends, the experts generally agreed that: "This year China's imports and exports have picked up the first three quarters, the overall trend for the better, but compared to last year, the first three quarters of negative growth in the total imports and exports by 20.9%, China is still facing external demand continued to shrink the situation. Europe and the United States and other world economic recovery in recent encouraging signs, but, in general is a slow and tortuous process, and no quick recovery, appears in large quantities of the situation. "reality show that China's The fundamental point of economic growth but also on the expansion of domestic demand, rather than placed on top of the world economy's rapid recovery. This process started out mostly by foreign trade enterprises in China guitar is tantamount to "start anew another open", although the existing production capacity, technical capability, hardware and equipment can guarantee the continued production and stability, but 90% of products export trade hit more than turning the whole industrial chain of domestic trade, the market will greatly increase the cost of inputs, the main product types will differ, from production to sales, businesses will face a new round of tests.
Both traditional, very modern, classical, but also popular, called "cross Vanguard" Guitar products are representative of the vitality of music industry doing my guitar is also a matter of course should be a musical instrument manufacturing industry, the busiest line. Although the guitar originated in the West, but over the past 10 years, China has become the world's largest guitar manufacturing and exporting countries. However, in this year's exhibitions have been held in major instruments, the guitar plethora hustle and bustle of the stage to negotiate with exhibitors area deserted, in stark contrast. Perhaps the exhibition is to display a corporate image, rather than by commercial negotiation place, but compared to foreign clients before the gathering of the scene, it is inevitable that business operators will be feeling, "This year's 'foreign agents' is indeed a little more." Internal agency by love "import," the Chinese guitar companies valued "foreign agent", which many of them "interest" factor, but many also can not be denied "quality" relevant.
China guitar price advantage, which is one of many well known, so a lot of guitar companies, believes that China must be the guitar better than selling a low price. In fact, such an idea is not wrong for doing business, the price of goods for consumers to buy influence is still quite large. However, the era of progress, our guitar since the output can be doubled, the output value can be doubled, why the price would be difficult to upgrade, not our equipment is not advanced, not our management problems, the key is that we have not as their own guitar products, more as a process played a role. Therefore, in addition to price factors, our business, including brand, quality, function and fashion elements, etc., including the product itself, or would like more than enough. Instruments in this year's Shanghai show, some domestic brands guitar enterprises, research and development to bring their own guitar products, more compelling is that enterprises begin to market segments for specific group of people to carry out individual customized services.
During the interview, person in charge of these enterprises, "said guitar products in the market in great demand, excess capacity is only for a certain type of product or market demand, the adjustment process in a temporary phenomenon. Producers we can not give up market share has already occupied the contrary, should promptly take more effective measures to actively expand their markets and rich type of product. But we do not deny that, relative to domestic trade, processing trade orders for production of enterprises save time, worry and effort again, but now the market is such a situation, we do not take the initiative to adapt to market changes, will be out of the market. is not only foreign markets improved in the future, agents will choose the operating results have been good business. After all, after the crisis, we are more cautious, we must put its own operational risks to a minimum. So, on price, China still has advantages guitar, but the quality is concerned, our products also have to compete with the world the strength of the brand The key is that we have to diversify its product line, able to provide different market demands for a variety of products and services. rather than a single price is everything. "
With the musical instrument industry, great strides in the musical instrument industry, is also beginning to show a new pattern of group development, resource integration, to become part of the strength of corporate multi pronged response to changes in the market's successful experience. Not only are some of the original guitar company began to seek an extension of industrial chain and rich, some have a certain economic strength and experience of other musical instrument manufacturers have begun or increased, guitar products, or the number of manufacturing projects. It can be said that this part of the business through its successful experiences in other areas, used in guitar production, brand awareness, product quality aspects of the situation easier to open up markets, particularly the financial crisis development and changes in industrial structure, giving them power companies more development opportunities, which for the musical instrument industry, rational resource allocation, guitar industry, the upgrade will have a positive role in promoting.
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