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Digital TV across the country need to "fool" the remote control

your home

TV

Machine with a set-top boxes it? Is not understand how it actually brings the convenience and excitement? Council will not operate the complex and there is no "best use"? There have not tired of layers of menus and just give up the chance to enjoy interactive TV? Maybe, put a "fool" the remote control, can make you change this perception.

"The process of promoting digital cable television, the technology is not the problem, the key lies in philosophy and

Service

. "State Administration of Radio and Television Technology Division WANG Xiao Jie told Artesyn Technologies exclusive interview, pointed out sharply that she, for example," digital television era, we must provide users with personalized services, service improvements in all aspects of We can start from a small remote control, because it embodies the needs of users. "

Film and Television since 2003 to promote digital cable TV, up to now, has more than 100 cities are transformed, in 50 cities completed the conversion. Cable TV, digital TV to the end of 2008 the total number of users has more than 40 million. The transformation is complete, users can not only cable television programs through the on-demand set-top box implementation, you can experience online gaming, broadband Internet access and even video calls and other functions, this is the triple play of charm. So, now in the process of digital TV, there are still any problem? Tencent Technology and Broadcasting Bureau depth dialogue with senior leaders to tell you, the answer can be a remote control, but more than just a remote control.

"Combo" remote control is too complex

High-definition TV, digital TV, handheld TV, Cable TV ... ... This is a two-way transformation of Baidu in another popular keywords, are the work of Wang Xiaojie important part of the past two years, she's footprint is all over China , field trips around the digital TV development.

Let us unexpected is so busy, she is actually for a small remote control is also well known. "Many users comment that the digital TV remote control is too complicated to use and do not know what the actual use of them good, and therefore set-top box at home idle." When we told her friends that reflect the views of Tencent, she laughed, Then there is the current remote control of unreasonable very familiar.

"In Suzhou, in Kunshan, even the farmers have a home set-top boxes, TVs are all digitized, the digital remote control after the combined, while another pipe tube TV set-top boxes. The result being the case, each key characters are small, the elderly will not see. In addition, the useless key on the remote control too much more complicated. There is not enough human interface design, menu, too, makes one look dizzy. "

WANG Xiao Jie said that the responsibility of both here. On the one hand, the networks did not request the user's needs on the other hand, set-top box manufacturers are ready to take things do not have to die additional development. Result, operators are manufacturers led by the nose.

Promoting "fool" need to change the remote control concept

It, "fool" type of set-top box remote control really does not exist?

Course not.

Early as 5 years ago, Wang Xiao-jie and his party visited the United Kingdom's Sky TV to study the remote control to find their very special, is designed, and even their own patents.

Wang Xiaojie impressed with this remote control. "It is not a square-shaped, a little arc, to get a sense of the hands of a good handshake, thumbs go back and forth, up and down about confirmation on it. Holding the remote control can operate on finished thumb. Europeans relatively large hands , keys bigger, than from far across, the word is particularly large, it is clear, and the keys on the color of the color of the menu can be related to the. "

Unfortunately,
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