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The Seven Keys to Managing Strategic Accounts List Price: $27.95 Sale Price: $12.82 Used From: $4.86  |
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Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts... |
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable) List Price: $49.95 Sale Price: $35.44 Used From: $34.95 |
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Very few books take the long-term, team-selling strategic view of key account management that this book takes. Focusing on implementation rather than theory, Key Account Management is a highly practical book with a unique yet simple planning methodology for identifying, obtaining, retaining, and developing key customers... |
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Key Account Planning Tool – Planning for Success
Before you can borrow money from the bank and open the company of your dreams, there is a good chance that you have to create a business plan. Now, this could be a multi-chapter document that chronicles every detail of the way your future company will be run, or it could consist of a few notes documented in a logical order. Either way, the key to success depends on how well you can anticipate and adjust to changes that will occur in the future. There are many different ways to plan how you will grow and attract bigger and more influential clients, but using a consistent tool across departments will increase the chances of reaching your goals.
The need for a Key Account Planning Tool
If you've been through business school, or any type of customer service training, you've probably already learned that there are no unimportant clients, customers, or audiences and this is especially true thanks to the rise of social media. When you start a business, you've got to be ready to cater to the needs of any type of person that might show interest in what you've got to offer. Although every account is important, it is by landing those key accounts, the ones that will provide steady business and a good reputation for your company, that you will achieve financial stability and get that much closer to your long term goal.
What is a Key Account Planning Tool?
There are many different ways that you can try to prepare for a big meeting with a key account. You can spend hours researching the history of their business and the suppliers or partners that they've worked with in the past. You can also have your team research their sales, places in their process that are lacking efficiency, and think of ways that your product could be positioned to meet those needs. However, when the big day comes, it might be hard to coordinate all those facts into a pitch that will really sell them on your company.
Instead of working with piles of scattered data, it can help to have one centralized and professionally written document that will chronicle and prioritize all of the reasons why your two companies should be working together. This Key Account Planning Tool is a document that can be downloaded in a matter of minutes, and easily customized to reflect your company and the goals that you have for a particular account. When senior management asks you where you stand with pursuing these accounts, you'll have a concise summary to show them.
About the Author
Demand Metric Research Corporation is a leading provider of an assortment of online tools & templates that aid in business analytics, measurement, Competitive Analysis Tool, Key Account Planning Tool etc. Further information on Interview Evaluation Matrix please, visit http://www.demandmetric.com.
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The Seven Keys to Managing Strategic Accounts List Price: $27.95 Sale Price: $12.82 Used From: $4.86 |
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Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Accounts provides decision makers with a proactive program for profitably managing their largest, most critical customers--their strategic accounts... |
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